Annual Tablet & App Summit Focuses on Best Cases of Mobile News

Paris, France and Frankfurt, Germany, 22 July 2014
For immediate release

Tom Grinsted, Group Product Manager for Mobile and Devices at The Guardian, Mario Garcia, CEO and Founder of Garcia Media, and Luke Miller, user experience designer at Yahoo!, are among the first confirmed speakers for the 7th Tablet & App Summit (#TAS14), to be held during the World Publishing Expo in Amsterdam in October.

The Tablet & App Summit, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), will present mobile news case studies and offer strategies for news organisations for building successful new mobile news products.

“Should we all be designing the way Facebook, Google, or Apple are just because many of our users are also theirs? To some extent, yes, but it’s helpful to further break down the triggers that are uniquely yours,” said Mr Miller in an upcoming Shaping the Future of News Publishing report.

“Mobile has changed how, when, where, and why we access content,” he said. “If our development process neglects this paradigm shift, then our customers will make their voice heard in the worst way.”

#TAS14 is one of several strategic conferences taking place in Amsterdam on the 14th and 15th of October during the World Publishing Expo, the largest global trade exhibition for the news publishing and media industry. More than 8,000 visitors are expected at the Expo and conferences, which features more than 300 exhibitors and more than 100 speakers.

Full details of all the events can be found at http://www.worldpublishingexpo.com

Other confirmed speakers for the Tablet & App Summit include: Freek Staps, head of the pioneering news app NRCQ for NRC Media in the Netherlands,Marjolein  Stromeier, Head of Mobile for Havas Media Group’s  Mobtext, Pierre de Grandmaison, Head of Business Development at Teads.TV, Alex Breuer, Creative Director at The Guardian, plus more speakers to be announced.

Topics for the Tablet & App Summit include:

– How user experience (UX) design invites and prepares users to take action in the mobile environment 
– How some startups and publishers are combatting advertiser underinvestment in mobile news
– How to act truly mobile-first in the newsroom

Full details, including programme, speakers and registration information, can be found at  http://www.wan-ifra.org/tas14

WAN-IFRA, based in Paris, France, and Frankfurt, Germany, with subsidiaries in Singapore and India, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. Its core mission is to defend and promote press freedom, quality journalism and editorial integrity and the development of prosperous businesses.

For all questions related to World Publishing Expo 2014, please contact:
Sergio de Oliveira, Director of Exhibitions, tel. +49.6151.733-727, [email protected] or  Gordon Steiger, Marketing Manager, Global Events,[email protected]

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