ICC World Twenty20: Pajhwok, Bongo ink exclusive deal
KABUL (Pajhwok): Pajhwok Afghan News has signed an agreement with Bongo, Bangladesh’s largest online content-on-demand platform that launched a website and an android mobile application allowing live viewership of International Cricket Council (ICC) World Twenty20.
The contract represents an exclusive deal between Pajhwok and Bongo in Afghanistan. Copyright and distribution rights in Afghanistan of all audio-visual content belong exclusively to the ICC and Bongo respectively.
Having exclusive contracts with the ICC, the entertainment company’s website is www.bongocricket.com. The mobile application, called Bongo Loaded, will be available on Google Play Store and the iOS platform over the next 10 days.
Users can watch live matches, clips, highlights and live scores via the website and the application on the go. Bongo will publish near-live match clips on its platforms (smart phone app, mobile website, desktop website) during the entire World T20 extravaganza.
Pajhwok will provide Bongo with dedicated advertisement for the Bongo-ICC Application on the Sports Section during the entire tournament from March 5 to April 3, 2016 and a short link after the video to the Bongo page.
It will also release regular Facebook and Twitter updates per match, banner ads on English as well as Pashto and Dari web pages, besides publishing articles and press releases.
Bongo has reached an exclusive four-year agreement with ICC for digital video clip rights to all ICC events from 2016 to 2019. The deal is for the Bangladesh territory and includes the provision of pre-match, in-match and post-match highlight video clips.
Under the terms of this agreement, Bongo has the exclusive right to distribute pre-match, in-match and post-match video clips that range in duration from 30 seconds to five minutes on its website and mobile application. Bongo will also have access to the ICC’s video archive.
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